The NMC website, logo, colour scheme, and typeface have all been updated.
The Nursing and Midwifery Council (NMC) has updated its visual identity to address accessibility issues and to feel less cold, distant and intimidating.
Their website, logo, colour scheme, and typeface were all updated after the regulator identified some accessibility issues with their previous branding.
According to the regulator, some members of the public and registrants also felt the previous dark navy blue theme reinforced a feeling of the regulator being “cold, distant and a bit intimidating”.
A specialist agency was brought in to help with the new look. However, the regulator did not disclose the financial cost involved with this.
Improved visual identity.
The NMC says the new design will help it become more “accessible, compelling and consistent”.
Announcing the changes, Andrea Sutcliffe, Chief Executive and Register at the NMC said: “Our NMC strategy sets out our ambitions to become a more visible regulator, and to engage and empower the public, our professionals and partners.
“We need to be as clear and consistent as possible in all our interactions with people. This is fundamental to delivering our core regulatory work effectively, providing appropriate support and using our insight to influence.
“That’s why we’ve improved our whole visual identity. Before, it was inaccessible, tired and disjointed. Now, it’s accessible, compelling and consistent, and set to serve us well for many years ahead.”